AZIYA

DANA BARTONÍČKOVÁ

MAGDALÉNA ROZTOČILOVÁ

IVANA ŠÁTEKOVÁ

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Soft Power examines the mechanisms of so-called soft power—subtle, often imperceptible forms of cultural influence through which notions of the body, subjectivity, belonging, normality, and social roles are produced and negotiated. Here, power operates not through explicit authority, prohibition, or coercion, but through images, aesthetic codes, traditions, collective narratives, and everyday rituals that gradually become naturalised within our perception of reality. It is precisely their apparent self-evidence and invisibility that render them among the most effective modes of cultural influence today.

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